Ebook Consuming Youth: Leading Teens Through Consumer Culture (YS Academic), by John Berard, James Penner, Rick Bartlett
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Consuming Youth: Leading Teens Through Consumer Culture (YS Academic), by John Berard, James Penner, Rick Bartlett
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Today's relentless, consumer culture--dominated by popular media's emphasis on bigger, better, and more, and catering to teenagers' every want and desire--is leaving our youth adrift in a sea of conflicting messages. Messages that youth workers and faith communities need to decode and redirect from consumption as the primary purpose of youth.
Consuming Youth explores the shifts needed to move from the fragmented, isolated and consumer driven story for youth and towards a more compelling story of meaning, purpose and a life lived differently than the one served up by consumer culture.
If you're involved in the lives of teenagers, whether as a youth pastor, youth worker, volunteer, church leader, parent, or students of youth ministry, you'll want to read this book to discover how a culturally invented and socially accepted version of adolescence sustained by consumer culture has shaped youth work and through the suggestions offered work together to discover ways in which you can re-imagine youth ministry and what it means to be a teenager.
- Sales Rank: #456661 in Books
- Brand: HarperCollins Christian Pub.
- Published on: 2011-01-04
- Released on: 2011-01-04
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .47" w x 5.98" l, .50 pounds
- Binding: Paperback
- 192 pages
From the Back Cover
Today's relentless, consumer culture---dominated by popular media's emphasis on bigger, better, and more, and catering to teenagers every want and desire---is leaving our youth adrift in a sea of conflicting messages. Messages that every youth worker must be able to decode and redirect away from the material world towards helping young people become who God created them to be: givers instead of receivers, servers instead of consumers. Consuming Youth is for any adult who recognizes that following Jesus means leading young people through the pitfalls of consumer culture, helping them discover vocation---where their great gladness meets a world's great need, and unleashing the kingdom of God on earth.
About the Author
John Berard has more than twenty-five years of experience in youth ministry as a practitioner, professor and consultant with churches and organizations on issues of youth ministry, education and leadership development. He is an MA graduate of Providence Theological Seminary and currently works as the National Training Director for YFC Canada and is on staff at st. benedict's table.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Good Analysis of Youth "stuck in limbo" and "shaped by consumption" with Healthy proposal for new Ideology of Youth
By Philip G Neufeld
I was fortunate enough to break open Consuming Youth recently. And in return I was challenged by prophetic wisdom and offered a vision for a new way forward.
I'm a parent of an 18 year old young son and two daughters aged 14 and 11. I've coached and taught Sunday school but I've never been deeply involved in traditional youth ministries. I've served for 8 years on a fast growing school district's Foundation. And I manage information technology at a university during the day.
I would highly recommend this book to parents and adults as one of the best resources I've come across on parenting and mentoring. The authors help us understand how we arrived at the creation of adolescence and the experience of "teenager". This invention of the life stage between childhood and adulthood began 150 years ago and this invented life experience is now more fully developed. Then churches, culture and corporations have whispered into youth that they do not fully belong, cannot really understand and cannot fully participate in the adult world. The authors argue that we have bought into a culturally accepted version of adolescence that allows the consumer-driven market economy to shape our youth. The authors walk us through the historical development looking at the resulting disenfranchisement of our young people. Unwittingly we have bought into this cultural belief system and have played into the formation of our youth's consumer identity. The house of belonging and belief systems we have built for our youth is empty and waiting to be filled by the belief and belonging system most beneficial to corporations and the capitalist system - namely, consumerism. If you buy, perform and follow then maybe you might belong. The authors offer an alternative biblically-based ideology of youth as called, others-oriented, resourced, and fully able to participate in community. In fact chapter 8 "Lives to Offer" should be read along with any career or educational guides parents and students might be reading to help shape their life path.
I've read quite a bit about the male spiritual path (e.g., Richard Rohr, Bly et al) where it's argued that the absence of effective "rights of passage" in our culture lead to small belonging systems and shallow belief systems. However, I never really appreciated the historical background behind the disappearance of the rituals into adulthood. The lack of meaningful rituals into adulthood is more troubling in the midst of the materialist ideology that replaces potentially larger belief and belonging systems.
I would recommend this book to those who want to shape a new church culture that realizes what is really real - the deep foundational underpinnings of God's reign in us, our communities, our culture, and our world. I think it is critical to understand the impact of this life gap in which teenagers find themselves and give them the tools to emerge as called, convicted and connected adults.
In fact I would recommend this book to all adults. Unless we, as so called "adults", live as people with a christian belief system and a deep and broad belonging to community then how can we expect younger adults to follow a Jesus who calls us to hear the beat of a non-normative drummer. We must become ruined against consumerism if we hope to "ruin our kids" against the cultural norms and towards being in Christ.
1 of 1 people found the following review helpful.
Questioning the Labels We've Put on Teens
By Steven J. Thurman
In "Consuming Youth," Berard et. al. bring their wealth of years working with teens to bear on a problem that is often simply accepted as part of youth culture. The authors use both the strength of their successes with Ministry Quest and the failures that they and others have experienced in youth ministry to formulate an applicable method to bring awareness to the problem of consumerism and to lead teens away from it. They argue convincingly that the way teens are perceived contributes greatly to how they are treated, which contributes greatly to how they act and rely on a consumerist culture for guidance, which perpetuates the cycle by confirming expectations based on how they are perceived. By eschewing the ideological code of youth as solely peer-oriented, self-absorbed rebels and embracing a new ideology of youth as resourced, called, and others-oriented, we can help guide teens towards their true identity and vocation. Berard et. al. have written a Christian book virtually devoid of Scripture, a technique that works because the focus is not so much on discipleship as it is on the history of adolescence and the perpetuated mistakes dating from the early days of youth ministry. The book is often repetitive of its main points, but this serves to remind the reader how hearing the same thing repeated many times causes it to become accepted as truth, much like the aspects of youth culture that we have long heard "them" say. The authors urge an ethic of freedom and discourage a bounded, cookie-cutter perspective of youth. The reader is invited to view teens as gifted, diverse individuals who both benefit and benefit from the adults in their lives.
As a secondary school teacher for nearly 25 years, I've noticed that teens respond positively to being treated like adults. This book confirms that we need to take this same attitude in our churches. Youth groups are too often segregated and led by a single individual. Teens would benefit from a wider mentorship and contact with the church as a whole. The church would likewise benefit from an influx of vital, gifted servants. Our youth need to be allowed to make mistakes, challenge us, and find their identity not in trademarks and materialism, but in the use of their spiritual gifts in service to the Kingdom of Jesus Christ.
This book needs to be read by every youth minister. But I also recommend it to other ministers and to high school teachers. Moving away from our preconceived notions of teens...what they are like, what they can do, etc....will help us coax them in directions that will shape the rest of their lives.
1 of 1 people found the following review helpful.
Youth: Consumed or Called
By Brian Henderer
This book begins by illustrating how the systems that were originally designed to assist adolescents development and transition to adulthood are impacted by targeted marketing toward youth. As related to a key element of adolescent development, identity formation, the authors explore the idea of a "marketed identity." Instead of a family or community recognizing and guiding a transition to adulthood, the "corporation" is promoting an identity for the adolescent to identify with and embrace. (p57) To counteract this, a "new ideology" needs to be developed. This ideology needs to change from one that views adolescents as self absorbed consumers that don't need adults to people who are called into being by a Creator (p.66) who have something to offer to others in relationships while being loved, mentored and cared for.
The authors suggest that youth ministry be "re-imagined" in light of consumer culture. This re-imagining involves connecting the stories of student's lives to God as the source of identity. After a brief and informative exploration of youth ministry's history the author's propose their suggested response: Imagining youth ministry as one avenue to assist students to understand their "vocation."
"Vocation" is understood to be God's call. Vocation is more than finding the right job. Vocation is explored as that which is born out of God's call on an adolescents life (identity) as they are connected a broader church community. A case study of a program that assists students in discovering God's call provides some practical suggestions for youth ministry, the church, and community to implement.
As a person who has worked with adolescents and leaders in education, non-profits, and the church for over 20 years, I see this book as a valuable resource. I am encouraged that the authors objectively evaluate culture and its impact. Yet, they call society (church, families, community) to guide adolescents to find an identity rooted in Christ and the call. I can envision this book being a catalyst for "re-imagining" ministry and relationships for all who care about adolescents.
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